The Rythym of Your Sales Day

by Jeff Howard on March 4, 2011

Are you a morning person?  A night owl?  Have you ever had a dip in energy between 2-3 in the afternoon?
Our bodies work in rhythms, a continual flow of energy and recovery throughout the day.  Some of these are just natural, like the afternoon dip.  It’s a few hours after lunch, we’ve been awake since 6 or 7 in the morning and we feel like a little siesta.  Some are caused by our sleep, nutrition and exercise habits.  Others are inexplicably personal.

Here are a few ways to capitalize on these “sales rhythms”:

1. If possible, schedule high-value meetings away from your traditional “down-times.”  If your most productive time of the day is between 9-11 in the morning, shoot to schedule your greatest opportunities during that time.  It only makes sense.
2. If you have a sales call during a natural lull, make sure to schedule a 10-15 break immediately prior.  Grab an apple, take a brisk walk, and breathe deeply to stave off the energy drain.
3. Watch for patterns.  If you have heavy slumps throughout the day, look at your diet.  While a salad or pasta may seem like “light choice” for lunch, the lack of protein may be causing a more severe crash.  If you can’t get going without three cups of coffee, look into your quality of sleep.

These small steps may be simple, but may also be the difference between a sale and no-sale.  Sales is about probabilities.  Remember, everything counts!

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